The
Co-op Advertising Programs Sourcebook™
When
it comes to getting the most for your advertising dollar,
co-operative advertising can be your most powerful, revenue-generating
opportunity. More retailers and manufacturers are using
this effective tool to get increased product exposure—at less cost. Media and advertising professionals are
employing co-op programs to increase ad space and boost
revenue.
The
Co-op Advertising Programs Sourcebook™
is the essential link between manufacturers subsidizing
advertising programs, retailers who need to stretch their
ad dollars, and media and sales representatives looking
to sell more advertising. This industry "Bible" lists
4,000 available co-op programs in 52 different product
classifications. From Agricultural Products
to Toys, the range of categories is tremendous.
All this valuable information is now available 24/7 online
at Co-opAdvertisingPrograms.com.
Now bound into the book, a new supplement contains 1,300
plans that pay 100% of Advertising Costs.
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About The Co-op Advertising Programs Sourcebook™
Media—Broadcast TV, Cable Stations, Radio, Newspapers
Boost
ad space and revenue by brokering deals between manufacturers
and retailers.
Some
$50 billion of media advertising is financed through co-op
programs. You need to know what opportunities are currently
available so you can tailor an ad program to your client's
market.
The
Sourcebook details 4,000 co-op advertising programs, indexed
by manufacturer, product category and trademark. In less
than five minutes, you can research a list of co-opportunities
that will open doors to dozens of businesses in your area.
Each listing profiles program terms, payment schedules,
contact names, ad specifications and other vital information.
It's all easily available to you in this one-volume resource.
Use
the now bound Co-op Supplement to show your clients 100%
manufacturer-paid programs.
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Ad
Agencies
Turn
your clients' small budgets into thriving campaigns.
Let
your clients know what money is available to maximize their
small advertising budgets. They can decrease advertising
costs, while increasing customer traffic by building a solid
link to a brand name they already carry.
Create
more opportunities for smaller businesses to advertise on
television, local cable networks and radio, or enable them
to see their ads printed in a larger size and in color…
all this with lower costs than they ever thought possible!
Use
the now bound Co-op list to show your clients 100% manufacturer-paid
programs.
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Retailers
Work
your brand names twice as hard for a fraction of the cost.
Well-known
brand names attract customers to your business—that's
why you offer them. Advertising your inventory will give
you the full benefit of carrying those high-profile brands.
Thousands
of manufacturers want to help with advertising costs—you simply have to know where to find the right programs
and the people to contact. The Co-op Advertising Programs
Sourcebook™ can help you stretch your limited advertising
dollars by taking advantage of the $50 billion available
co-op funds. Over one thousand manufacturer programs in
this book will even pay 100% for your advertisements!
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Manufacturers
Create
co-op programs that stimulate sales!
Co-ops
save money for retailers and manufacturers alike, while
linking popular brands to local outlets. In a market flooded
with competing brands, is anyone linking themselves to your
brand? How does your co-op program stack up against your
competitors'?
The
Co-op Advertising Programs Sourcebook™
gives you details of what your competitors are offering:
program terms, reimbursement schedules, media and other
vital information. Your retailers use The Co-op Advertising
Programs Sourcebook™
to find co-op deals and choose the strongest ones. You need
the market information in The Co-op Advertising Programs
Sourcebook™
to create a co-op plan that matches—or exceeds—your
competition, attracts consumers to retailers, and secures
your place in the brand-recognition race.
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10 reasons to buy The Co-op Advertising Programs Sourcebook™
1.
A HUGE SOURCE OF ADVERTISING FUNDS
Millions
of dollars are available in your trading area as part of
the $50 billion in co-op funds allocated for retailers and
re-sellers by national advertisers.
2.
THE MOST COMPLETE CO-OP DIRECTORY
Over
4,000 co-op programs in 52 product classifications.
3.
A NECESSITY IN TODAY'S COMPETITIVE ENVIRONMENT
Thousands
of salespeople from radio, cable, TV, daily and weekly newspapers,
yellow pages and outdoor advertising have used the co-op
directory to direct retailers to their medium.
4.
100% PAID PROGRAMS MAKE SELLING EASY
Listings
include hundreds of 100% paid co-op programs, which give
you an "Offer-You-Can't-Refuse" presentation.
5.
SELLING TIPS FOR NEW SALESPEOPLE
A
new section for the many media personnel for whom co-op
is still an unfamiliar or under-utilized concept.
6.
A TIMELY SOURCE IN A CHANGING WORLD
The
co-op ad world is continuously evolving. Two editions each
year are provided to help you keep up with the latest information.
7.
ACCURATE, RELIABLE DATA
Listings
include contact names, phone numbers, fax, e-mail, and more…
8.
A SURE WAY TO BUILD RELATIONSHIPS WITH RETAILERS
The
Co-op Advertising Programs Sourcebook™
provides succinct summaries of ad requirements, accruals
and timing for you to deliver to retailers' prospects.
9.
EASY-TO-USE
Indices
are provided by Manufacturer, Product Category and Trademarks.
10.
TIME-SAVER FOR BUSY EXECUTIVES
"At-Your-Fingertips"
data is presented on which products are qualified, program
limitations that exist, and a number of other essential
specifics that are critical to meet the manufacturer's requirements.
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