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The Co-op Advertising Programs Sourcebook®

When it comes to getting the most for your advertising dollar, co-operative advertising can be your most powerful, revenue-generating opportunity. More retailers and manufacturers are using this effective tool to get increased product exposure—at less cost. Media and advertising professionals are employing co-op programs to increase ad space and boost revenue.

The Co-op Advertising Programs Sourcebook® is the essential link between manufacturers subsidizing advertising programs, retailers who need to stretch their ad dollars, and media and sales representatives looking to sell more advertising. This industry "Bible" lists 4,000 available co-op programs in 52 different product classifications. From Agricultural Products to Toys, the range of categories is tremendous. All this valuable information is now available 24/7 online at Co-opAdvertisingPrograms.com.

Now bound into the book, a new supplement contains 1,300 plans that pay 100% of Advertising Costs.

More About The Co-op Advertising Programs Sourcebook®

Media—Broadcast TV, Cable Stations, Radio, Newspapers
Boost ad space and revenue by brokering deals between manufacturers and retailers.

Some $50 billion of media advertising is financed through co-op programs. You need to know what opportunities are currently available so you can tailor an ad program to your client's market.

The Sourcebook details 4,000 co-op advertising programs, indexed by manufacturer, product category and trademark. In less than five minutes, you can research a list of co-opportunities that will open doors to dozens of businesses in your area. Each listing profiles program terms, payment schedules, contact names, ad specifications and other vital information. It's all easily available to you in this one-volume resource.

Use the now bound Co-op Supplement to show your clients 100% manufacturer-paid programs.

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Ad Agencies
Turn your clients' small budgets into thriving campaigns.

Let your clients know what money is available to maximize their small advertising budgets. They can decrease advertising costs, while increasing customer traffic by building a solid link to a brand name they already carry.

Create more opportunities for smaller businesses to advertise on television, local cable networks and radio, or enable them to see their ads printed in a larger size and in color... all this with lower costs than they ever thought possible!

Use the now bound Co-op list to show your clients 100% manufacturer-paid programs.

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Retailers
Work your brand names twice as hard for a fraction of the cost.

Well-known brand names attract customers to your business—that's why you offer them. Advertising your inventory will give you the full benefit of carrying those high-profile brands.

Thousands of manufacturers want to help with advertising costs—you simply have to know where to find the right programs and the people to contact. The Co-op Advertising Programs Sourcebook® can help you stretch your limited advertising dollars by taking advantage of the $50 billion available co-op funds. Over one thousand manufacturer programs in this book will even pay 100% for your advertisements!

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Manufacturers
Create co-op programs that stimulate sales!

Co-ops save money for retailers and manufacturers alike, while linking popular brands to local outlets. In a market flooded with competing brands, is anyone linking themselves to your brand? How does your co-op program stack up against your competitors'?

The Co-op Advertising Programs Sourcebook® gives you details of what your competitors are offering: program terms, reimbursement schedules, media and other vital information. Your retailers use The Co-op Advertising Programs Sourcebook® to find co-op deals and choose the strongest ones. You need the market information in The Co-op Advertising Programs Sourcebook® to create a co-op plan that matches—or exceeds—your competition, attracts consumers to retailers, and secures your place in the brand-recognition race.

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Top 10 reasons to buy The Co-op Advertising Programs Sourcebook®

1. A HUGE SOURCE OF ADVERTISING FUNDS
Millions of dollars are available in your trading area as part of the $50 billion in co-op funds allocated for retailers and re-sellers by national advertisers.

2. THE MOST COMPLETE CO-OP DIRECTORY
Over 4,000 co-op programs in 52 product classifications.

3. A NECESSITY IN TODAY'S COMPETITIVE ENVIRONMENT
Thousands of salespeople from radio, cable, TV, daily and weekly newspapers, yellow pages and outdoor advertising have used the co-op directory to direct retailers to their medium.

4. 100% PAID PROGRAMS MAKE SELLING EASY
Listings include hundreds of 100% paid co-op programs, which give you an "Offer-You-Can't-Refuse" presentation.

5. SELLING TIPS FOR NEW SALESPEOPLE
A new section for the many media personnel for whom co-op is still an unfamiliar or under-utilized concept.

6. A TIMELY SOURCE IN A CHANGING WORLD
The co-op ad world is continuously evolving. Two editions each year are provided to help you keep up with the latest information.

7. ACCURATE, RELIABLE DATA
Listings include contact names, phone numbers, fax, e-mail, and more...

8. A SURE WAY TO BUILD RELATIONSHIPS WITH RETAILERS
The Co-op Advertising Programs Sourcebook® provides succinct summaries of ad requirements, accruals and timing for you to deliver to retailers' prospects.

9. EASY-TO-USE
Indices are provided by Manufacturer, Product Category and Trademarks.

10. TIME-SAVER FOR BUSY EXECUTIVES
"At-Your-Fingertips" data is presented on which products are qualified, program limitations that exist, and a number of other essential specifics that are critical to meet the manufacturer's requirements.

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